Top 5 Beauty Retail Apps on Android in Romania - Q3 2023

In the third quarter of 2023, the leading beauty retail apps on the Android platform in Romania demonstrated varying trends in downloads, active users, and revenue. Here’s a closer look at their performance, based on data from Sensor Tower.

Sephora - Make-up, Beauty saw a significant increase in weekly downloads, peaking at approximately 13.4K in the week of August 28. Active users also rose steadily, reaching around 13.8K during the same period before experiencing a slight decline to 8.4K by the end of September.

Notino: perfumes and cosmetics maintained a stable download rate throughout the quarter, with a notable spike to 6.4K in the week of September 11. Active users fluctuated, peaking at nearly 19K in mid-September before settling at around 16.3K by the quarter's end.

Sephora - Versiunea veche experienced consistent weekly downloads, reaching a high of 3.2K in the last week of July. However, no active user data was available for this app.

CHARLOTTE TILBURY showed modest download numbers, with a peak of 109 downloads in the last week of June. Active users remained relatively stable, averaging around 50 throughout the quarter.

BEAUTY BAY had the lowest download and active user numbers among the top 5, with downloads peaking at just 50 in early July and active users averaging around 130.

For more detailed insights and data, visit Sensor Tower.